The app "Cott-Ally" - exclusively for cotton farmers

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Introduction:

The Cotton Corporation of India Limited (CCI) is a Public Sector Undertaking under the administrative control of Ministry of Textiles, Government of India. CCI operates in all the cotton growing States with more than 400 procurement centres under 17 procurement/ sales branches. The major role of the CCI is to undertake Minimum Support Price (MSP) operations on behalf of the Government of India when the prices of Fair Average Quality (FAQ) grade seed cotton fall below the MSP level. Besides MSP operations, CCI undertakes commercial purchase operations to fulfill the raw material requirement of the domestic textile industry particularly during lean season.

CCI has always welcomed and embraced progressive developments in all fields, i.e. commercial, technological human resource development, financial, etc. CCI initiated the process of integrating IT with its business functions and has always ensured that the organization remained along with the latest IT technologies. To move ahead in this direction, CCI has developed a mobile app 'Cott-Ally' exclusively for cotton farmers to give them the authentic source of information regarding all government schemes related to cotton and information on best farm practices for sustainable production of good quality contaminant-free cotton to maximize the farm income.

Objective:

• To maximise the use of the digital media among the farmer to increase the reach of all government schemes especially in the cotton farming sector.

• To have direct interaction and outreach with the cotton farmers in their regional languages.

This app is an authentic platform to keep the cotton farmer informed about various information related to Minimum Support Price operations, tracking of payments status, etc. 

This mobile app has been developed in such a way, that each and every farmer can download and operate it easily in the regional language of their choice in addition to Hindi and English.

The various other features of “Cott-Ally” are as follows:

• Easy to operate in regional languages.

•  MSP cotton rates state-wise, variety-wise and quality-wise can be seen.

• Farmers can track real time payment status of their kapas sold to CCI under MSP.

•  Contact details of procurement centers opened by the CCI.

• Direct interaction with CCI through Live chat to resolve doubts & grievances, if any.

• General information on quality management of cotton crop and other related information.

• Can be downloaded from google play store for android mobile/app store for Apple mobile.

"Cott-Ally’’ is expected to keep the cotton farmer informed and continuously updated of the steps taken by CCI for implementation of MSP and also to provide a platform where the farmer can access and communicate with CCI continuously.

The live chat feature has been developed in such a way, that whenever a farmer selects the State, live chat will be routed to the CCI Branch office of that particular state, so that the farmers can initiate his/her chat in the regional language of choice.

Adaptability of ‘’Cott-Ally’’ mobile App:

• Small farmers don’t know where they have to sell their kapas, because of lack of knowledge. This mobile app is giving access about the center details of CCI and reduce the involvement of commission agents. 

• Farmers can view the details of nearest CCI branch office/ state-wise, district-wise purchase center along with the contact details of the associated center in-charge.

•  Farmers can get general information with regards to quality management of their crop and other relevant information time to time from CCI. 

• Farmer can get the news regarding crop treatment and advisories to tackle pests’ attacks.

• Farmers will be updated with all the new notifications from the Government of India in respect of cotton.

• ‘’Cott-Ally” may prove to be a tool to increase the awareness amongst farmers for adoption of best farm practices and will increase their economic conditions.


Download "Cott-Ally" app from Google Play Store: Click here to download





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